French in-game ad startup Gadsme has raised $8 million funding. The seed round was led by Galaxy Interactive, with participation from Ubisoft and other global leaders in gaming. The firm will use the funding to structure and invest in the staff to meet demands and scale the business. The ad tech will also focus its development exclusively on high-quality inventory ad games.
Founded in 2019 by Simon Spaull, Guillaume Monteux and Luc Vauvillier, the interactive adtech platform offers immersive brand experiences through in-game advertising.
In the gaming market recently valued at $134 billion, there exist over 3 billion players worldwide. With each playing their favourite games for many hours, trillions of ad impressions are available. Unlike full-screen video display or interstitial ad formats, that can interrupt the playing experience, the French startup focuses on non-intrusive ad formats that are blended, immersed and native to the gameplay.
Guillaume Monteux, co-founder and CEO, Gadsme said: “For more than two years, we three co-founders bootstrapped the company to build the most technically advanced Immersive ads solution. For our seed round, we wanted to find partners that could bring vast knowledge and expertise into our business. Not just provide capital, but genuine experiences and learnings in the exact industry we operate in. With our new shareholders, we’re now poised and ready to execute on our vision.”
Gadsme’s immersive SDK is already integrated into a number of premium game studios, including Voodoo, Ubisoft, Tilting Point, TapNation and Lion Studios, offering brand-safe and prime quality-controlled ads to a large audience.